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Letters

Letters from the work.

On building, keeping, and caring for the work.

Joshua writes about the questions that follow us through the life of a business: who we are before we build, how we serve our neighbours, how we care for a team, and what enough means. They’re written for Christian founders. Anyone is welcome at the table.

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An open notebook, fountain pen, and blue cup on a stone beside a stream, with a small church in the distance.

01 · The series · 18 letters

Lambs Among Wolves

Jesus sent his followers out “as lambs in the midst of wolves” — not as smarter wolves, or wolves with better values. A series on what that means for a business: identity and calling first, then the economy of the kingdom, then pricing, selling, capital, size, and team.

  1. Prologue

    Lambs Among Wolves

    You've felt it in the marketplace—the pressure to hunt when Jesus sent you to graze. What does it mean to build differently in territory ruled by predators?

    · 7 min read
  2. Chapter
    1

    The God Who Sends

    You're not funding the mission. You are the mission. God doesn't tolerate your work. He sent you to it.

    · 10 min read
  3. Chapter
    2

    The Identity You Already Have

    The goalposts moved every time I hit them. Achievement identity has no finish line—but the gospel offers a different starting point entirely.

    · 10 min read
  4. Chapter
    3

    The Call That Comes

    I spent six months mistaking my own voice for God's. The static cleared when I stopped listening for a plan and started listening for a Person.

    · 10 min read
  5. Chapter
    4

    The Counterfeits That Deceive

    Not every burning desire to build is a calling from God—some of them are good longings gone feral, grasping for what was always meant to be received.

    · 9 min read
  6. Chapter
    5

    The Cost That's Real

    Faithful entrepreneurship will cost you — slower growth, thinner margins, lost deals — and you need to decide now whether the kingdom is worth more than the metrics.

    · 9 min read
  7. Chapter
    6

    The Posture of Open Hands

    I spent three months gripping a deal I knew wasn't right. When it finally fell apart, relief arrived before disappointment—and a question surfaced: Whose business is this, actually?

    · 12 min read
  8. Chapter
    7

    The Kingdom That Has Come

    A friend lost everything and his church showed up—not with advice, but with groceries and mortgage payments. I watched a different economy in action and couldn't stop asking: where does that come from?

    · 10 min read
  9. Chapter
    8

    How Babylon Sees It Differently

    I was reading a business book that made perfect sense on every page—and that's what terrified me. The advice wasn't wrong exactly. It was a worldview.

    · 10 min read
  10. Chapter
    9

    Citizens and Ambassadors

    I sat in a meeting where the only two options seemed to be: play their game or walk away from the table. Then a third possibility opened—one I hadn't considered because I'd been thinking like a native instead of an ambassador.

    · 10 min read
  11. Chapter
    10

    Building What You're Called To

    I had the vision. I had the theology. I had the two economies mapped and the ambassador's posture memorized. Then I sat down at my desk on Monday morning and stared at a blinking cursor.

    · 9 min read
  12. Chapter
    11

    Loving Your Neighbor in Commerce

    I was on a call with a prospect who needed something I could sell her but shouldn't. What I said next cost me the deal and taught me what commerce is actually for.

    · 9 min read
  13. Chapter
    12

    Bearing Truthful Witness

    The first advertisement ever written followed a template: question truth, deny consequences, overpromise benefits. Every manipulation since has been a cover version of the same song.

    · 9 min read
  14. Chapter
    13

    The Hospitable Sale

    He loved the man. Then He told him the truth. Then He let him walk away. That's the opposite of every sales framework ever written.

    · 9 min read
  15. Chapter
    14

    Just Weights and Measures

    I once set a price because I knew the buyer was desperate. The number was defensible. The scale in my hand was rigged — and I felt it tip.

    · 8 min read
  16. Chapter
    15

    Capital as Stewardship

    One of my first companies was venture-backed. At first the money was oxygen. Then the investors asked me to double down — and I finally understood what the oxygen had cost.

    · 10 min read
  17. Chapter
    16

    Faithful at Any Size

    "So how big are you?" he asked, and I felt the flinch before I found the answer. I'd built something good. Why did saying its size feel like a confession?

    · 10 min read
  18. Chapter
    17

    Shepherding Your Team

    A client sat on money we were counting on, and I lost sleep I'll never get back. That month taught me what no leadership book could — exactly the kind of boss I never wanted to become.

    · 10 min read

02 · A short series · 3 letters

What Makes a Human Valuable?

As automation strains the old link between work and worth, what has the church been preaching for two thousand years — and why haven’t we built it?

  1. Part
    1

    What Makes a Human Valuable?

    The Theology We’ve Preached But Haven’t Practiced

    · 17 min read
  2. Part
    2

    When Sunday Meets Monday

    The Test We're Currently Failing

    · 16 min read
  3. Part
    3

    Covenant Economics

    The Opportunity We Have Before It's Too Late

    · 12 min read

03 · Letters · 5 letters

Standing on their own.