The Ledger

The work, in daylight.

A record of the businesses we’re building and caring for: who they serve and where each stands.

The promises inside the work

Private pilot

Mándalo

Run your landscaping business by text.

What we’re building

A text-first, bilingual back office for landscaping businesses. An owner sends a voice note from the truck; Mándalo writes the quote, sends the invoice, and helps them get paid — over WhatsApp and text, in English, Spanish, or a mix of both. No app to download.

For
Owner-operators of landscaping businesses, from a single truck to a few crews
Visit mandalo.ai
The same job in Spanish. “Mándalo” means “send it.”

Research and design

Longmorrow

A clearer view of what’s worth building.

What we’re building

We’re developing an atlas of businesses worth exploring, from services and physical businesses to software. Research and concrete previews will help people picture what customers would receive, what running the business would involve, and which possibilities fit their interests and circumstances. The atlas will keep evolving as new evidence strengthens an idea, changes it, or points somewhere else.

For
Wellstone first, with founders, operators, and other venture studios in mind