Partner with us

Bring what you know.

A business people can depend on begins with understanding the people it serves. You know a trade, a community, or a way of working. We bring years of building and running software, and an intention to care for what we make.

We’re interested in relationships that can deepen over time: discovering what matters, helping people begin, and making the business better together.

Start a conversation
  1. 01 You know a market

    Operators, networks, and trusted advisers

    You work close to the people a business might serve: through a trade association, a bookkeeping practice, a community, or years in an industry. You know what their work asks of them.

    • We bring product development and the work of running and improving it.
    • You bring practical knowledge, trusted relationships, and judgement about what would help.
    • Together, we agree on responsibilities and a fair share in writing before committing to the work.
    Tell us your market
  2. 02 You hold patient capital

    Room to build something lasting

    We intend to keep most ventures self-funded. A worthwhile business may sometimes call for more than we should carry alone: to get it started, strengthen its foundations, or serve its customers better.

    • Capital suited to long-term ownership, useful work, and responsible growth.
    • Clear terms, an honest account of the work, and room for hard questions.
    • We’ll ask what your money will eventually ask of us.
    Start a conversation
  3. 03 You see yourself in this

    A conversation worth beginning

    We’re not adding to the core team right now. In time, we hope to make room for others to join us and share in the ownership of what we build together.

    • Get to know the work through the letters and the Ledger.
    • Write to us about who you are and what you hope to help create.
    • We’ll answer honestly, even if the answer is “not yet.”
    Introduce yourself
Two chairs face a stone table with blue cups and a red notebook, ready for a conversation under a tree.

How we’ll treat you

The same rules apply to partners.

A real person reads every message. We’ll listen carefully, be clear about what we can offer, and tell you plainly if we’re not the right fit. Any work together begins with shared expectations and room for an honest no.

Read our commitments